Video · Graphic Design · Storytelling

Stories worth
watching.
Worth remembering.

I'm Rudi Anna — a video producer, graphic designer, and storyteller. I create compelling content for pharma, biotech, and beyond: from hype reels and event openers to scientific animation, patient stories, and award-winning short films.

15+

Years Creating

3

Core Disciplines

🏆

Best in Fest — LA Shorts 2010

2

Global Pharma / Biotech Clients

Video Production

Marketing videos, event openers, sizzle reels, patient stories, scientific animation, and short films — produced and edited for Fortune 500 pharma, biotech, and financial services clients.

Marketing Videos

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Pharma · Sizzle Reel

Mavenclad MS Therapy — North American Townhall Sizzle

EMD Serono & Merck KGaA

The challenge was making a multi-year MS therapy story land in the two minutes a stage or a feed allows, without losing the science. The edit leans on pace and music to carry the emotional stakes, keeping the clinical detail in the background.

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Awards · Event

President's Award — Winner Destination Video

EMD Serono & Merck KGaA

Recognition videos can feel like a formality. This one leans on travel and destination footage from the actual trip so winners see themselves in the story, not just their name on a slide.

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Motion Billboard

New Lives — Fertility Franchise Motion Billboard

EMD Serono

Motion billboards get seconds, not minutes. The concept distills the fertility franchise's brand promise into a loopable, mostly wordless visual rhythm that reads at a glance from across a lobby or trade show floor.

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Motion Billboard

Constant Curiosity — Cross-Division Motion Billboard

EMD Serono

This billboard had to represent multiple therapeutic divisions under one idea. "Constant Curiosity" became the throughline — a visual metaphor for R&D culture rather than any single product.

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Banking · Spokesperson

Derrick White — Brand Spot

Berkshire Bank (now Beacon Bank)

Spokesperson spots can feel scripted fast. This cut builds its pacing around Derrick's natural delivery instead of forcing him into a corporate cadence.

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Banking · Spokesperson

Derrick White — Brand Spot

Berkshire Bank (now Beacon Bank)

A shorter cutdown of the same campaign, re-paced for placements where the ad slot — and the viewer's attention — is much tighter.

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Banking · Spokesperson

Derrick White — Brand Spot

Berkshire Bank (now Beacon Bank)

A third variation on the same campaign, opening on a different hook to give the client options across different media placements.

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Banking · Marketing

Berkshire Bank Flex Loan Plan

Berkshire Bank (now Beacon Bank)

"Flex Loan" needed to sound approachable, not like fine print. The concept favors plain-language voiceover and real-life scenarios over rate tables and jargon.

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Banking · Marketing

Berkshire Bank Flex Loan Plan

Berkshire Bank (now Beacon Bank)

A companion cut of the Flex Loan campaign, adjusted in pacing and emphasis for a different placement and audience.

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Banking · Brand

Berkshire One — Digital Banking

Berkshire Bank (now Beacon Bank)

Positioning a regional bank's digital platform against national competitors meant leading with simplicity and trust rather than a feature list.

Live Event & Show Openers

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Pharma · Sizzle Opener

POA 2019 Sizzle Opener

EMD Serono

A Plan of Action opener has to set the room's energy before a single data slide appears. Built hype-first and stat-light, so the meeting starts like an event.

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Event · Hype Opener

North America Townhall — Hype Opener

EMD Serono, May 2019

Townhall openers risk feeling like corporate filler. Quick-cut employee and product footage set to a driving track was the way to make the first 60 seconds feel like an event, not a meeting.

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Social · Biotech

Tumor Models & Human Cell Lines — Google Search

Biocytogen

Built specifically for a paid search placement, meaning a technical research-model product had to read clearly in the first few seconds, before a viewer scrolls past.

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Social · Biotech

BioMice Integrated Models

Biocytogen / BioMice

The BioMice platform is highly technical. The goal was a visual a non-scientist stakeholder could still follow at a glance, without oversimplifying past the point of accuracy.

Hype & Sizzle Reels

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Hype Video

Hype Video — North American Oncology Franchise

EMD Serono

This had to rally a sales team around an oncology franchise without leaning on clinical data — momentum built through pacing and music rather than messaging.

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Patient Story

Year of the Nurse — Marissa's Story

EMD Serono (MS Lifelines)

Patient and caregiver stories tip into melodrama fast if overproduced. The approach was to let Marissa's own words carry the piece and keep the edit out of the way.

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Patient Story

Year of the Nurse — Kendra's Story

EMD Serono (MS Lifelines)

A companion piece to Marissa's story, given its own structure and arc so each nurse's story stands on its own rather than feeling like a template.

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Awards Event

2019 President Award Winner Montage

EMD Serono, Rockland MA

Award montages risk playing as a flat highlight reel. This one was cut to a build-recognition-celebration arc instead of a straight sequence of clips.

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Hype Video

Office Relocation to Waltham — Hype Video

Biocytogen

An office move needed to feel like a step forward in company culture, not just an address change — so the concept centers on the team's excitement rather than the building itself.

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Hype Video

Office Relocation to Waltham — Hype Video 2

Biocytogen

A second cut for a different internal audience, adjusting pacing and footage selection from the first relocation video.

Animation — Science & Biotechnology

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Animation · Science

RenMab™ Mouse — An Innovative Platform

Biocytogen

Explaining a proprietary antibody-discovery mouse platform to a non-scientist audience meant finding visual metaphors for genetic engineering concepts that would otherwise take a biology degree to follow.

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Animation · Explainer

TCRm Antibody Technology — Introduction

Biocytogen

This explainer had to make T-cell receptor mimic technology legible in under two minutes — prioritizing one clear visual metaphor over exhaustive technical detail.

Short Films

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🏆 Best in Fest — LA Shorts Film Festival 2010

THE ACTIVIST

Written & Edited by Rudi Anna · Dir. Phillip Montgomery

Written and edited as a character study rather than a message film — the goal was to let the activist's convictions create tension with the people around her, not to editorialize.

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Short Film · 2012

A Scene from a Street in LA

Written by Rudi Anna & Phillip Montgomery · In Association with Anonymous Content

A slice-of-life short built around observation rather than plot. The concept trusted a single street-level moment to carry the whole piece.

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Graphic Design — Event design for Merck KGaA

Visual Design for Brands That Matter

From trade show graphics and event collateral to digital campaigns and print, I build visual systems that communicate clearly and feel distinctly on-brand — whether for a startup biotech or a global pharmaceutical company.

Trade Show Graphics Event Collateral Digital Campaigns Motion Graphics Brand Systems Print Design Web Design

A trade show floor or a conference hallway gives a piece of design about three seconds to register. The system built for POA and similar events prioritizes a consistent visual language — one that holds together across a booth panel, a slide, and a printed piece — so a viewer half-recognizes the brand before they've consciously read anything, then confirms it up close.

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Copywriting & Creative Writing

Investigative journalism, feature writing, op-eds, historical series, creative fiction — storytelling in every form.

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Rudi Anna — Creative Work

Creative through
every medium.

Content & brand manager with 15+ years of experience leading multimedia content creation across pharma, biotech, and financial services.

🏆
Best in Fest — Los Angeles Shorts Film Festival, 2010 For "The Activist" — Written & Edited by Rudi Anna

I'm Rudi Anna — a video producer, graphic designer, and storyteller with extensive experience creating content for the pharmaceutical and biotechnology industries. My clients have included EMD Serono (a Merck KGaA company) and Biocytogen, producing everything from high-energy hype reels and event openers to patient-centered stories, scientific animation, and trade show design.

But I'm also a storyteller in the oldest sense. Award-winning short films, investigative journalism, profile writing, and creative fiction — if there's a story to tell, I'll find the right form to tell it in. That versatility is what I bring to every project.

Images, songs, texts — all their complexity, all their irrationality, moral confusion and hope. The stories we tell crystalize these experiences. Through them we forge, perhaps, our most precious of stones.

Core Capabilities

Video Production Video Editing Motion Graphics Scientific Animation Graphic Design Copywriting Creative Writing Storytelling Event Production Pharma & Biotech Short Film Writing Journalism

Let's make
something great.

Looking for a creative partner who can take a concept from idea to finished product? I'd love to hear from you.